Specializing in women 40+, pregnancy, and postpartum. At 54, with over 10 years of experience and as a mom of four, I understand how to build strength through every stage of life. I help women build muscle, lose body fat, and feel strong, confident, and energized again—without extreme dieting or endless cardio. As a pregnancy and postpartum corrective exercise specialist, I help you safely rebuild your core and strength. My approach combines progressive strength training, protein + fiber-focused nutrition, and sustainable habits for lasting results.
Specialties
- Strength Training & Body Recomposition
- Women 40+, Pregnancy & Postpartum
- Pre & Post Natal Corrective Exercise
- Fat Loss Without Extreme Dieting
- Protein + Fiber Nutrition Coaching
Certifications
- NASM Certified Personal Trainer (CPT)
- Pregnancy & Postpartum Corrective Exercise Specialist
- AED Certified
- CPR Certified
Hiiiii, I’m Cassie, and if you’re here, chances are you’re a woman who’s ready to feel stronger, healthier, and more confident—but maybe you’re not exactly sure where to start.
I get it. Walking into a gym can feel like stepping onto another planet. All the machines look like spaceships, and everyone else seems to have the secret manual. That’s where I come in.
Fitness and health have always been a big part of my life, but my real passion is helping women find a way to make it part of theirs. I work with busy moms who are juggling kids, careers, and the never-ending laundry pile, and with young women who are brand new to lifting and totally over the “cardio only” myth. My job is to make the gym feel less scary and way more empowering.
I don’t believe in quick fixes, crash diets, or living in the gym to achieve your goals. What I do believe in: building muscle, losing fat the smart way, and creating workouts that actually fit your life. And yes—we’re going to build your glutes, because strong glutes are the ultimate power move (and let’s be honest, leggings only make them better).
When you train with me, you’re not just getting a coach—you’re getting your own personal hype woman. I’ll push you when you need it, make you laugh when you want to quit, and remind you that you’re capable of way more than you think.
At the end of the day, fitness isn’t about being perfect—it’s about progress, confidence, and learning to love the strong, beautiful body you’re building. And if we can have a few laughs while you’re breaking a sweat? Even better.
Personal Trainer San Diego
Hi, I’m Catia Assis, and I’ve been passionate about fitness for over 20 years. Originally from Brazil, I earned my Bachelor’s degree in Physical Education and became a NASM-certified personal trainer. I’ve had the pleasure of working with diverse clients, helping them achieve goals like weight loss, building lean muscle, and recovering from injuries.
My Fitness Journey
I moved to the U.S. in 2016 and began my fitness career at The Bxng Club in 2018. I quickly progressed through the ranks, becoming a Tier 4 trainer (the highest level) and was honored to be named Personal Trainer of the Year in 2020.
During my six years at The Bxng Club, I gained valuable experience working with clients one-on-one and leading high-energy HIIT group classes. This allowed me to grow both personally and professionally.
My Training Philosophy
I believe in a holistic approach to fitness that focuses on sustainable growth and change. I’ll help you:
- Achieve Your Goals: Whether you’re aiming to lose weight, build muscle, or improve your overall wellness, I’ll create a personalized plan to help you succeed.
- Develop Healthy Habits: Learn how to make fitness a sustainable part of your lifestyle.
- Build Confidence: Feel empowered and confident in your ability to achieve your goals.
Why Choose Catia?
- Experienced and Knowledgeable: Benefit from my extensive experience and education in personal training.
- Personalized Approach: Your training plan will be tailored to your individual needs and goals.
- Supportive and Motivating: I’ll provide you with the care, motivation, and encouragement you need to succeed.
- Fun and Engaging: We’ll make your fitness journey enjoyable and rewarding.
Ready to Transform?
If you’re ready to embark on a journey of fitness and self-improvement, contact me today. I’m excited to be your partner and guide on your path to a healthier, happier you.
- Personal trainer San Diego
- NASM certified
- Weight loss
- Muscle building
- Strength training
- HIIT workouts
- Personalized training
- Motivational support
- Sustainable fitness
Contact Catia Assis today and start your fitness transformation!
Hey, I'm Chance. I help people build stronger bodies, lose fat, and finally feel good about themselves when they look in the mirror.
In high school I was the kid carrying extra weight, unsure how to change it. I started lifting, learning, and building real habits — and that journey is what shaped my coaching today. With three years as a NASM-certified personal trainer, I've worked with clients across every starting point, from total beginners to dedicated lifters.
My approach blends progressive strength training, calisthenics, and sustainable nutrition. I focus on the long game: building muscle, losing fat, moving better, and sticking with it. No gimmicks. No quick fixes. Just consistent, intentional training that compounds over time.
Specialties
- Strength Training & Hypertrophy
- Calisthenics & Bodyweight Mastery
- Sustainable Weight Loss
- Nutrition Coaching
Certifications
- NASM Certified Personal Trainer (3+ years)
- NASM AED Certified
I’m Emiko Jaffe, a Certified Personal Trainer with 13+ years of experience and the founder of Phases Fitness Personal Training. I specialize in private 1:1 strength training for active women over 50 in Del Mar, CA.
My work is grounded in evidence-based strength training and smart progression—so you can build strength and muscle, improve stamina, and move with more confidence while respecting your joints, training history, and recovery. Sessions are private, focused, and highly personalized, with clear programming and coaching that helps you train consistently and safely.
Who I Work With
Clients work with me to:
- Get stronger and stay strong
- Build capacity for hiking, travel, and an active lifestyle
- Move with more confidence and less hesitation
- Decrease injury risk with joint-friendly training and smart progression
Midlife Fit — 1:1 Personal Training
Inside my 1:1 personal training program, Midlife Fit, your program includes a strategically designed strength plan tailored to your goals, plus expert coaching and nutrition guidance to support your training. We focus on the fundamentals that drive results in midlife—strength, stability, and sustainable progress—so your fitness supports the life you want to live.
Who Midlife Fit Is For
Midlife Fit is for active women 50+ who want to feel strong and capable in their bodies, build real-world fitness, and keep doing what they love with more confidence for years to come. Many clients come to me because they value a strategic, thoughtful approach and want a trainer who can meet them where they are—whether they’re returning after time away, working around prior injuries, or simply ready to train with more intention.
To learn more and check current availability, please visit my Phases Fitness Personal Training website.
Serving
Del Mar | Carmel Valley | Solana Beach | Encinitas | La Jolla | San Diego (greater San Diego)
Personal Trainer | Nutrition Coach | Strength & Weight Loss Specialist in San Diego & Del Mar
Hey there, I’m Emely—your dedicated coach specializing in sustainable weight loss, glute firming, and empowering women to build strong, confident bodies. Having been immersed in the fitness community and industry for years, I help women in San Diego and Del Mar lose fat, tone up, and feel powerful in their skin through proven strength training and smart nutrition strategies.
My Mission: Helping Women Feel Lean, Strong & Unstoppable
I’m passionate about guiding women to build lean muscle, burn fat, and firm their glutes—so you can feel confident, energized, and proud of the body you’re in. No crash diets, no extremes. Just real, lasting results tailored to your lifestyle.
💪 My Approach: Strength. Simplicity. Results.
Armed with a degree in Health Science and certifications in personal training and nutrition (NASM), I craft personalized fitness and nutrition plans designed to:
✔️ Sculpt and firm your glutes
✔️ Support healthy weight loss
✔️ Boost strength, energy, and confidence
✔️ Fit seamlessly into your lifestyle and goals
You’ll engage in strength training, proper fueling, and movement patterns that build the body you desire—and maintain it.
Serving the San Diego & Del Mar Communities
Based in the heart of Del Mar, I offer in-person and virtual coaching options to accommodate your preferences. Whether you’re local to San Diego or connecting from afar, I’m here to support your fitness journey every step of the way.
Empowering Women Through Fitness
Join a community of like-minded women committed to transforming their bodies and lives. Together, we’ll celebrate victories, overcome challenges, and embrace the journey to a healthier, stronger you.
Book your Free workout with me!
Jaclyn Nguyen – Menstrual Cycle Fitness Specialist
Jaclyn Nguyen – Mind + Body Transformation Coach –
Hey there! I’m Jaclyn, your enthusiastic personal trainer, life coach, and holistic wellness advocate. With over a decade of experience in the fitness industry, I’m incredibly passionate about helping you become a champion in every aspect of your life.
My approach is all about combining movement, mindfulness, and emotional intelligence to help you sculpt the body and life of your dreams. I specialize in trauma-informed yoga, fat loss, muscle gain, mindset coaching, and women’s fitness with menstrual cycle syncing. But there’s so much more to what I offer than traditional personal training. True transformation is about more than just physical workouts.
I believe in nurturing your nervous system, enhancing mindfulness, and boosting emotional intelligence alongside achieving your fitness goals. That’s why my personalized programs are tailored specifically to your needs and aspirations. Whether you want to shed pounds, build muscle, or simply feel your absolute best, I’ve got you covered.
Here’s the thing: it’s not just about physical transformation. I am dedicated to holistic empowerment. Through our sessions together, we’ll cultivate a mindset of resilience, confidence, and self-love while enhancing your overall well-being.
Are you ready to step into your power and live your best life? Let’s go on this incredible adventure together and make your dreams a reality. Reach out to me today, and let’s embark on a journey of holistic wellness and empowerment. Trust me, you won’t regret it.
| What is your Training Specialty? |
| Mind & Body Transformation Coach | Menstrual Cycle Fitness Specialist | Holistic Wellness for Women |
Strength and Conditioning Coach
Hey! I’m Jalen Russell, owner of Rebuild With Russ Fitness, and I’m passionate about helping you achieve your fitness goals. With a Bachelor’s degree in Exercise Science and a Master’s degree in Strength and Conditioning, I’ve dedicated my career to providing effective, science-backed training strategies.
My Journey in Fitness
My love for fitness began at a young age through my passion for football and fascination with the human body. This led me to become a Division I football player at Southern Utah University, where I earned advanced degrees that equipped me with a deep understanding of exercise physiology, biomechanics, and nutrition.
Achieve Your Goals
I specialize in:
- Weight Loss: Achieve sustainable weight loss through personalized plans and expert guidance.
- Weight Management: Develop healthy habits and strategies to maintain a healthy weight long-term.
- Strength and Conditioning: Build a stronger, more resilient body through effective training programs.
My Training Approach
I believe in a personalized approach to fitness, tailoring each program to your unique needs and goals. I’ll help you:
- Understand Your Body: Learn how your body responds to exercise and nutrition.
- Develop Effective Strategies: Implement science-backed training and nutrition plans to achieve your goals.
- Achieve Sustainable Results: Develop healthy habits that you can maintain for the long term.
Why Choose Jalen?
- Expert Guidance: Benefit from my advanced education and experience in strength and conditioning.
- Personalized Plans: Your training plan will be tailored to your individual needs, goals, and preferences.
- Motivational Support: I’ll be your biggest cheerleader, providing encouragement and accountability every step of the way.
- Science-Backed Strategies: Achieve lasting results with training programs based on the latest scientific research.
Ready to Transform?
If you’re ready to embark on a transformative fitness journey, contact me today. I’m excited to be your partner and guide on your path to a healthier, stronger, and more confident you.
- Strength and conditioning coach
- Personal trainer
- Weight loss
- Weight management
- Exercise science
- Personalized training programs
- Nutrition coaching
- Motivational support
- Achieve your fitness goals
Contact Jalen Russell at Rebuild With Russ Fitness today and start your fitness journey!
Kevin Lee – Senior Fitness & Weight Loss Coach
Kevin Lee – Personal Trainer in Del Mar & San Diego
Senior Fitness | Weight Loss | Post-Rehab Strength Training
Founder of Iron Rhino Fitness | Featured in Men’s Journal | Master’s Degree in Exercise Science
Meet Kevin Lee
Kevin Lee is the lead personal trainer and founder of Iron Rhino Fitness, offering expert personal training services in Del Mar and San Diego. With a Master’s degree in Exercise Science and a feature in Men’s Journal as a fitness expert, Kevin specializes in helping clients rebuild strength, lose fat, and regain function.
With over a decade of experience, Kevin helps individuals achieve results through science-backed methods focused on strength, mobility, and total body transformation. Whether you’re a senior looking to stay active, recovering from an injury, or ready to lose weight, Kevin delivers customized training and nutrition programs that fit your goals, schedule, and physical needs.
Specialized Programs Offered by Kevin Lee
Posture Correction
Kevin helps clients correct posture by identifying muscular imbalances, improper movement patterns, and joint limitations that affect alignment and performance.
Through targeted strength training, mobility work, and cue-based coaching, he retrains the body to move efficiently and with control.
Each program includes corrective exercises that activate underused muscles and release tight areas—helping clients improve their posture in everyday life, not just in the gym.
Senior Fitness
Kevin provides specialized strength and mobility training for older adults who want to stay active, independent, and injury-free.
His approach prioritizes joint stability, balance, core strength, and posture to support daily activities while reducing the risk of falls and chronic pain.
Each program is customized to accommodate age-related limitations, helping seniors build strength, improve posture, and maintain a high quality of life.
Weight Loss Coaching
For clients focused on fat loss and body recomposition, Kevin offers strategic weight loss and nutrition coaching that eliminates guesswork.
Clients receive individualized meal strategies, progress tracking, and strength-based workouts that accelerate metabolism to maximize fat burning while preserving muscle.
Whether you’re starting your fitness journey or breaking through a plateau, Kevin provides the accountability and structure needed to get lean and stay fit.
Post-Rehab Strength Training
Kevin works closely with clients coming out of physical therapy or injury rehab to rebuild strength, restore mobility, and return to full function.
His training protocols are designed to bridge the gap between rehabilitation and performance, focusing on safe movement patterns, progressive strength building, and injury prevention tailored to each individual’s recovery timeline.
Clients receive hands-on guidance to correct movement patterns, rebuild confidence, and prevent future setbacks.
What is Your Training Specialty?
Weight Loss Specialist, Strength & Mechanics Coach, Certified Nutrition Coach
Training Experience & Certifications
CNC, WLS, TRX, SPC, CES, AED & CPR
Landon Bergenthal: Strength, Nutrition & MMA Coach
Hey! I’m Landon, a Strength, Nutrition and MMA Coach at Self Made Training Facility in Del Mar. I aim to utilize my education and experience to lead individuals through a profound lifestyle transformation. By wholeheartedly dedicating myself to clients, I empower them to attain tangible and sustainable results far beyond their expectations.
With over eight years of professional experience in strength training and nutrition coaching, combined with more than twenty years in Mixed Martial Arts (MMA), I’ve trained hundreds of clients with a wide range of physical capabilities. Nearly six of those years were spent in commercial gyms, where I served as a Fitness Manager at 24 Hour Fitness and a Master Trainer at Fit Athletic Club.
Additionally, I’ve been featured in publications such as SDVoyager, CanvasRebel, and Bold Journey as a rising star in Del Mar.
I hold a Bachelor’s Degree in Kinesiology with an emphasis in Fitness Specialist from San Diego State University, graduating Summa Cum Laude. My certifications include:
NSCA-Certified Strength and Conditioning Specialist (CSCS)
NASM-Certified Personal Trainer (CPT)
NASM-Corrective Exercise Specialist (CES)
NASM-Performance Enhancement Specialist (PES)
NASM-Behavioral Change Specialist (BCS)
NASM-Certified Nutrition Coach (CNC)
American Heart Association CPR/AED
Maya Smith – Transformation Specialist
Maya Smith – Transformation Specialist – From this point on, today ‘s going to be a great day! San Diego native Maya Smith aka Punishment is here to guide you toward success! With over a decade of experience ranging from sports specific training and group fitness, to physique sculpting and weight loss transformations, to rehab and recovery, there’s a spot for everyone here on her dedicated team of athletes.
Hey you,
If you’re reading this you’re probably at a point in your journey where you can recognize that you need some guidance. That’s a big step! This is a reminder that we all start somewhere and whether you’re a seasoned athlete looking to sharpen your edges, or a beginner with no clue what to do, there’s something to be said about your determination to begin. Congratulations on making the choice to do better, feel better, and be better. I’ll see you in the gym!
Love,
Punishment
High-Performance Training
As a lifelong athlete, I’ve always been drawn to the weight room and strength and conditioning. However, my own fitness journey took a turn in my early 20s when I experienced three separate low back injuries. This led me to seek out expert coaching and embark on a transformative journey.
After 3+ years of dedicated training and mentorship, I experienced significant improvements in my movement, physique, and overall well-being. Now, I’m passionate about sharing that same transformative experience with my clients.
What is High-Performance Training?
My approach to high-performance training is comprehensive and physiology-driven. I’ll teach you how to move efficiently and effectively through the main movement patterns: squat, hinge, lunge, push, and pull.
Whether you’re a baseball player looking to improve your exit velocity, a former collegiate athlete wanting to regain your fitness level, or a busy parent seeking efficient workouts, I’ll meet you where you are and create a roadmap to success.
My Training Methods
I incorporate a variety of training modalities to help you achieve your goals, including:
- Strength Training: Build a strong foundation for all types of movement.
- Plyometrics: Enhance your power and explosiveness.1
- Mobility Drills: Improve your flexibility and range of motion.
- Energy Systems Development: Boost your cardiovascular fitness and endurance.
- Safe Power Development: Increase your strength and power safely and effectively.
Experience and Expertise
My background includes:
- Strength and Conditioning at Dartmouth College: Interned in the varsity weight room and served as Director of High Performance and interim Head Coach for the Men’s rugby team.
- Flight Performance and Fitness (Boston): Gained invaluable experience working with diverse clients, from youth athletes to national team players and older adults.
- NSCA Certifications: Hold both the Certified Strength and Conditioning Specialist (CSCS) and Certified Personal Trainer (CPT) certifications.
- 10,000+ Hours of Coaching: I’ve accumulated extensive experience working with individuals of all ages and abilities.
My Training Philosophy
- Foundational Movement: Establish or build upon fundamental movement skills to create strength and resilience in a pain-free way.
- Building Relationships: Develop strong relationships with clients based on trust, understanding, and personalized attention.
- Leading by Example: I’ve personally tested and experienced the training methods I use with my clients.
- Focus on Fundamentals: Master the basics of fitness, nutrition, and holistic health before diving into more nuanced concepts.
Nutrition Coaching
I’m also a certified Nutrition Coach through Dr. Layne Norton’s “BioLayne” nutrition course. I’ll help you master the fundamentals of nutrition, including protein intake, nutrient balance, sleep, and hydration.
Ready to Transform?
If you’re looking for a training experience that provides you with the skills, tools, and knowledge to guide your decision-making in fitness and nutrition, contact me today. Let’s see if we’re a good fit!
- High-performance training
- Strength and conditioning
- Personal trainer
- Athletic development
- Functional movement
- Injury prevention
- Personalized training programs
- Nutrition coaching
- Mindset coaching
- Holistic health
Contact Shane Dempsey today and start your journey to peak performance!
Holistic Fitness Coach San Diego
Hi San Diego! I’m Sofia Beyer, a Certified Personal Trainer at Self Made Training Facility in Del Mar. With over 16 years of experience in fitness, including competitive athletics, military training, and bodybuilding, I bring a unique and well-rounded perspective to helping clients achieve their goals.
My Fitness Journey
My fitness journey has been a continuous evolution. In recent years, I’ve embraced yoga to balance the intensity of my training. This practice introduced me to mindfulness and reflection, which have become integral to my fitness philosophy. I believe in a holistic approach that combines strength, endurance, and flexibility with mental clarity for optimal well-being.
Education and Approach
I hold a Bachelor’s Degree in Sociology from UCLA, where I graduated summa cum laude. My education provided me with valuable insights into how societal structures and personal identity can influence health and fitness decisions. This foundation allows me to take a personalized, evidence-based approach to fitness, helping my clients transform mentally, physically, and emotionally.
My Training Philosophy
I believe in:
- Holistic Wellness: Integrating physical fitness with mental and emotional well-being.
- Personalized Approach: Tailoring training programs to each client’s unique needs and goals.
- Mindfulness and Reflection: Cultivating self-awareness and a deeper connection to your body.
- Consistency and Enjoyment: Developing sustainable habits and finding joy in the process of achieving your goals.
What to Expect
Whether you’re just starting your fitness journey or you’re an experienced athlete, I’m here to empower you. Together, we’ll:
- Identify Your “Why”: Discover your motivations for pursuing fitness and connect with your deeper purpose.
- Embrace Challenges: Develop the mental toughness and resilience to overcome obstacles and achieve your goals.
- Build Consistency: Create sustainable habits and routines that support your long-term fitness journey.
- Unlock Your Potential: Push past perceived limits and achieve a level of fitness you never thought possible.
Why Choose Sofia?
- Experienced and Knowledgeable: Benefit from my 16+ years of experience in various fitness disciplines.
- Holistic Approach: Experience a well-rounded approach to fitness that considers your physical, mental, and emotional well-being.
- Personalized Plans: Your training plan will be tailored to your individual needs, goals, and preferences.
- Supportive and Empowering: I’ll be your biggest cheerleader, providing guidance and motivation every step of the way.
Ready to Transform?
“The greatest investment you’ll ever make is in yourself.” Let’s take that step together. DM me for a complimentary training session and see what I’m all about. I look forward to working with you!
- Holistic fitness coach San Diego
- Personal trainer
- Strength training
- Yoga
- Mindset coaching
- Personalized training
- Mental clarity
- Consistency
- Empowerment
- Transform your life
Contact Sofia Beyer today and start your fitness journey!
Searching for a trainer near me in Del Mar? Self Made Training Facility is the top-rated private personal training gym serving the Del Mar area. Our certified personal trainers near me specialize in one-on-one coaching inside fully private training suites. Whether you are looking for a personal trainer near me for or exploring other specialties, SMTF Del Mar has 35+ elite trainers ready to help you reach your goals.
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