Hey Fam, I’m Anthony Dain, a Jersey boy who made it to the west coast. I have nearly 10,000 group fitness classes coached and over 20 years of personal training and fitness experience, I’ve dedicated my life to helping others transform theirs.
I’m the youngest of 6 kids where athletics and fitness were engrained at a young age. Health and fitness isn’t just what I do- it’s who I am.
My Background:
I hold a degree in Exercise and Sport Science, NASM Certified, CPR/AED trained and I’ve spent the last decade leading group fitness and the past six years specializing in personal training. Throughout this journey, I’ve worked with thousands of individuals— each with unique goals, challenges, and dreams. My passion lies in turning those dreams into reality.
My Personal Approach:
I specialize in strength training, HIIT, body recomposition, weight loss, injury prevention and building muscle. I have been able to work with up to 45 people in one class and able to give each individual their own personal experience. My resumé is backed by real-world results, experience, and a deep understanding of what it takes to create lasting change.
Why I Do What I Do:
I believe in more than just workouts. I’m your coach, your accountability partner, and your biggest supporter. My mission is to empower you with the tools, knowledge, and mindset to take control of your health, wellness, and lifestyle—for good. Whether you’re starting from scratch or leveling up your routine, I meet you where you are and help bring your vision to life.
Let’s build something stronger—together.
Hey, I'm Chance.
I help people build stronger bodies, lose fat, and, maybe more importantly, finally feel good about themselves when they look in the mirror.
My Story
In high school, I was the kid carrying extra weight. Not just physically, it showed up in my confidence, my posture, and the way I walked into a room. At some point I got tired enough of feeling that way that I actually did something about it.
I walked into a supplement store, explained my situation to the guy behind the counter, and he handed me a workout plan and a diet to follow. That was it. That simple interaction changed the entire direction of my life!
The gym didn't just change my body. It gave me structure, confidence, and a sense of what I was actually capable of. The moment I felt that shift, I knew I wanted to create it for other people.
That's why I do this.
My Approach
I hold a Bachelor's Degree in Mechanical Engineering, and while I didn't end up in that career, that background shapes how I coach every single day. Engineering taught me to think in systems, to understand how things move and why, and to find the most efficient path from point A to point B.
That's exactly how I approach training. Every exercise has a reason. Every program has a structure. Every decision connects back to your goal. No random workouts, no guessing, no wasted effort.
The Vitruvian Philosophy
The Vitruvian Man, Leonardo da Vinci's iconic depiction of the human form, represents something I think about constantly: what does it look like when a person is truly reaching their full potential?
At Vitruvian Fitness, that question drives everything. I believe real transformation happens across four dimensions: physical, mental, emotional, and spiritual. Not just how your body looks, but how you carry yourself. How you feel getting off the couch. Whether you can keep up with your kids, climb the stairs without thinking about it, or simply wake up feeling like yourself again.
I call this the Puzzle of Potential. And we build it one piece at a time.
What I Help You With
Whether you're picking up a weight for the first time or you've been training for years but can't seem to stay consistent, I help you:
Strength Training: Learn the right movements, train with real technique, and build muscle that actually changes how you look and feel.
Weight Loss: Increase your endurance, burn fat, and move better. No extreme dieting. No quick fixes that disappear in a month.
Nutrition Coaching: Understand how to eat consistently, enjoy your life without guilt, and build a relationship with food that actually lasts.
Ready for your transformation?
If you're looking for more than just a workout, but a coach who's going to push your body, challenge your mind, and actually care whether you show up, reach out! Let's figure out how I can help.
Certifications
- NASM Certified Personal Trainer (CPT)
- NASM AED
- B.S. Mechanical Engineering
I’m Emiko Jaffe, a Certified Personal Trainer with 13+ years of experience and the founder of Phases Fitness Personal Training. I specialize in private 1:1 strength training for active women over 50 in Del Mar, CA.
My work is grounded in evidence-based strength training and smart progression—so you can build strength and muscle, improve stamina, and move with more confidence while respecting your joints, training history, and recovery. Sessions are private, focused, and highly personalized, with clear programming and coaching that helps you train consistently and safely.
Who I Work With
Clients work with me to:
- Get stronger and stay strong
- Build capacity for hiking, travel, and an active lifestyle
- Move with more confidence and less hesitation
- Decrease injury risk with joint-friendly training and smart progression
Midlife Fit — 1:1 Personal Training
Inside my 1:1 personal training program, Midlife Fit, your program includes a strategically designed strength plan tailored to your goals, plus expert coaching and nutrition guidance to support your training. We focus on the fundamentals that drive results in midlife—strength, stability, and sustainable progress—so your fitness supports the life you want to live.
Who Midlife Fit Is For
Midlife Fit is for active women 50+ who want to feel strong and capable in their bodies, build real-world fitness, and keep doing what they love with more confidence for years to come. Many clients come to me because they value a strategic, thoughtful approach and want a trainer who can meet them where they are—whether they’re returning after time away, working around prior injuries, or simply ready to train with more intention.
To learn more and check current availability, please visit my Phases Fitness Personal Training website.
Serving
Del Mar | Carmel Valley | Solana Beach | Encinitas | La Jolla | San Diego (greater San Diego)
Personal Trainer | Nutrition Coach | Strength & Weight Loss Specialist in San Diego & Del Mar
Hey there, I’m Emely—your dedicated coach specializing in sustainable weight loss, glute firming, and empowering women to build strong, confident bodies. Having been immersed in the fitness community and industry for years, I help women in San Diego and Del Mar lose fat, tone up, and feel powerful in their skin through proven strength training and smart nutrition strategies.
My Mission: Helping Women Feel Lean, Strong & Unstoppable
I’m passionate about guiding women to build lean muscle, burn fat, and firm their glutes—so you can feel confident, energized, and proud of the body you’re in. No crash diets, no extremes. Just real, lasting results tailored to your lifestyle.
💪 My Approach: Strength. Simplicity. Results.
Armed with a degree in Health Science and certifications in personal training and nutrition (NASM), I craft personalized fitness and nutrition plans designed to:
✔️ Sculpt and firm your glutes
✔️ Support healthy weight loss
✔️ Boost strength, energy, and confidence
✔️ Fit seamlessly into your lifestyle and goals
You’ll engage in strength training, proper fueling, and movement patterns that build the body you desire—and maintain it.
Serving the San Diego & Del Mar Communities
Based in the heart of Del Mar, I offer in-person and virtual coaching options to accommodate your preferences. Whether you’re local to San Diego or connecting from afar, I’m here to support your fitness journey every step of the way.
Empowering Women Through Fitness
Join a community of like-minded women committed to transforming their bodies and lives. Together, we’ll celebrate victories, overcome challenges, and embrace the journey to a healthier, stronger you.
Book your Free workout with me!
Jaclyn Nguyen – Menstrual Cycle Fitness Specialist
Jaclyn Nguyen – Mind + Body Transformation Coach –
Hey there! I’m Jaclyn, your enthusiastic personal trainer, life coach, and holistic wellness advocate. With over a decade of experience in the fitness industry, I’m incredibly passionate about helping you become a champion in every aspect of your life.
My approach is all about combining movement, mindfulness, and emotional intelligence to help you sculpt the body and life of your dreams. I specialize in trauma-informed yoga, fat loss, muscle gain, mindset coaching, and women’s fitness with menstrual cycle syncing. But there’s so much more to what I offer than traditional personal training. True transformation is about more than just physical workouts.
I believe in nurturing your nervous system, enhancing mindfulness, and boosting emotional intelligence alongside achieving your fitness goals. That’s why my personalized programs are tailored specifically to your needs and aspirations. Whether you want to shed pounds, build muscle, or simply feel your absolute best, I’ve got you covered.
Here’s the thing: it’s not just about physical transformation. I am dedicated to holistic empowerment. Through our sessions together, we’ll cultivate a mindset of resilience, confidence, and self-love while enhancing your overall well-being.
Are you ready to step into your power and live your best life? Let’s go on this incredible adventure together and make your dreams a reality. Reach out to me today, and let’s embark on a journey of holistic wellness and empowerment. Trust me, you won’t regret it.
| What is your Training Specialty? |
| Mind & Body Transformation Coach | Menstrual Cycle Fitness Specialist | Holistic Wellness for Women |
Joel Maddock – Certified Strength & Conditioning Specialist | Endurance Performance Coach at SMTF Del Mar
I’m Joel Maddock, a NSCA-certified Strength and Conditioning Specialist and 6-time Ironman 70.3 competitor. Based at Self Made Training Facility Del Mar, I specialize in high-performance coaching for endurance athletes, including triathlon training, marathon prep, and run-specific strength development.
With a strong focus on injury prevention, career longevity, and performance optimization, I work with athletes of all levels to help them train smarter, stay healthy, and hit new personal bests. Whether you’re preparing for your first endurance event or looking to shave minutes off your next race, I’ll design a science-backed training program that elevates your performance and keeps your body firing at full capacity.
As a TrainingPeaks-certified coach, I integrate strength training with periodized endurance programs that align with your racing goals. My holistic approach ensures that every session moves you closer to better mobility, greater muscular efficiency, and improved aerobic capacity—without compromising recovery or risking overtraining.
If you’re serious about leveling up your endurance game—whether in triathlon, long-distance running, or multi-sport competition—I’m here to help you train with purpose, precision, and proven results.
Kevin Lee – Award Winning Personal Trainer: Strength, Corrective Exercise & Weight Loss
Kevin Lee – Award Winning Personal Trainer in Del Mar & San Diego
Corrective Exercise | Weight Loss | Post-Rehab Strength Training
Founder of Iron Rhino Fitness | Featured in Men’s Journal | Master’s Degree in Exercise Science
Meet Kevin Lee
Kevin Lee is the founder and lead personal trainer at Iron Rhino Fitness, providing expert personal training in Del Mar and throughout San Diego. With a Master’s degree in Exercise Science and recognition as a featured fitness expert in Men’s Journal, Kevin specializes in helping clients build strength, lose body fat, improve movement, and overcome physical limitations through evidence-based training.
With over a decade of coaching experience, Kevin combines strength training, corrective exercise, and personalized nutrition strategies to deliver lasting results. Whether you’re recovering from an injury, struggling with chronic aches and pains, looking to improve your posture, or ready to transform your physique, every program is tailored to your goals, lifestyle, and movement abilities.
Specialized Programs Offered by Kevin Lee
Posture Correction
Kevin helps clients improve posture by identifying muscular imbalances, faulty movement patterns, and mobility restrictions that affect alignment and performance.
Through targeted strength training, mobility work, and hands-on coaching, clients learn to move more efficiently while reducing pain and improving overall body mechanics.
Each program incorporates corrective exercises designed to strengthen weak muscles, improve joint stability, and restore proper movement patterns—creating lasting improvements both inside and outside the gym.
Corrective Exercise
Kevin specializes in corrective exercise to help clients eliminate pain, improve mobility, and restore efficient movement. By assessing posture, movement quality, and muscular imbalances, he develops individualized programs that address the root cause of dysfunction rather than simply treating symptoms.
Whether you’re dealing with shoulder pain, low back discomfort, knee issues, limited mobility, or recurring injuries, corrective exercise helps improve joint function, enhance performance, and reduce the likelihood of future injuries through progressive strength training and movement retraining.
Weight Loss Coaching
Kevin provides comprehensive weight loss coaching that combines strength training, nutrition guidance, and accountability to maximize fat loss while preserving lean muscle.
Every client receives a customized nutrition strategy, progressive workout program, and ongoing progress tracking to ensure consistent results. Whether you’re beginning your fitness journey or trying to break through a plateau, Kevin provides the structure, education, and support needed to achieve sustainable weight loss.
Post-Rehab Strength Training
Kevin works with clients transitioning from physical therapy or recovering from injury to safely rebuild strength, restore mobility, and return to full function.
His post-rehabilitation programs bridge the gap between rehabilitation and performance by emphasizing proper movement mechanics, progressive strength development, and injury prevention.
Clients receive individualized coaching to rebuild confidence, improve movement quality, and safely return to the activities they enjoy.
What is Your Training Specialty?
Weight Loss Specialist, Strength & Movement Coach, Corrective Exercise Specialist, Nutrition Coach
Training Experience & Certifications
CNC, WLS, TRX, SPC, CES, AED & CPR
Landon Bergenthal: Strength, Nutrition & MMA Coach
Hey! I’m Landon, a Strength, Nutrition and MMA Coach at Self Made Training Facility in Del Mar. I aim to utilize my education and experience to lead individuals through a profound lifestyle transformation. By wholeheartedly dedicating myself to clients, I empower them to attain tangible and sustainable results far beyond their expectations.
With over eight years of professional experience in strength training and nutrition coaching, combined with more than twenty years in Mixed Martial Arts (MMA), I’ve trained hundreds of clients with a wide range of physical capabilities. Nearly six of those years were spent in commercial gyms, where I served as a Fitness Manager at 24 Hour Fitness and a Master Trainer at Fit Athletic Club.
Additionally, I’ve been featured in publications such as SDVoyager, CanvasRebel, and Bold Journey as a rising star in Del Mar.
I hold a Bachelor’s Degree in Kinesiology with an emphasis in Fitness Specialist from San Diego State University, graduating Summa Cum Laude. My certifications include:
NSCA-Certified Strength and Conditioning Specialist (CSCS)
NASM-Certified Personal Trainer (CPT)
NASM-Corrective Exercise Specialist (CES)
NASM-Performance Enhancement Specialist (PES)
NASM-Behavioral Change Specialist (BCS)
NASM-Certified Nutrition Coach (CNC)
American Heart Association CPR/AED
Nima Naraghi, Certified Corrective Exercise & Injury Prevention Specialist based at SMTF Del Mar. I help active adults and athletes move pain free and perform better by prioritizing skeletal muscle and bone health. My mission is to restore mobility, prevent injury, and optimize movement so you can live, train, and age at your best!
Randy Etheridge – Posture Correction Personal Trainer
Personal Fitness Trainer – Hey there! I’m Randy, and I’m thrilled to be your partner on your exciting fitness journey. With a Bachelor’s Degree in Exercise Science from Central Washington University, NCI Level 1 certification, and credentials as an ACSM Exercise Physiologist (EP), I’ve been passionately guiding individuals towards their fitness dreams for over 6 years.
Picture this: a personalized fitness plan designed to sculpt your body, blast away unwanted fat, elevate your performance, and bring you relief from discomfort. Backed by my ACSM – EP certification, I don’t just guess what works – I use science to tailor exercises to your unique physiology.
But it’s not just about the workouts. Nutrition is our secret weapon. Together, we’ll not only burn calories but fuel your body for success. Whether you’re aiming to regain strength, redefine your physique, outperform your own expectations, or break free from pain, I’m here to turn your goals into reality.
What truly sets me apart? It’s my boundless energy. Each session with me is a burst of positivity and motivation. Let’s be real – fitness isn’t always easy, but it can be exciting and rewarding. We’ll work together to design workouts that are as enjoyable as they are effective. Plus, I’m all about celebrating victories, no matter how big or small.
Are you aged 25 to 55 and ready to embark on a journey that’s about more than just physical transformation? It’s about newfound confidence, a revitalized mindset, and the joy of conquering your own limits. Let’s shape a future you’re genuinely excited about – one workout at a time.
Your fitness journey begins now. Reach out today, and let’s transform your ambitions into achievements that will leave you feeling unstoppable!
High-Performance Training
As a lifelong athlete, I’ve always been drawn to the weight room and strength and conditioning. However, my own fitness journey took a turn in my early 20s when I experienced three separate low back injuries. This led me to seek out expert coaching and embark on a transformative journey.
After 3+ years of dedicated training and mentorship, I experienced significant improvements in my movement, physique, and overall well-being. Now, I’m passionate about sharing that same transformative experience with my clients.
What is High-Performance Training?
My approach to high-performance training is comprehensive and physiology-driven. I’ll teach you how to move efficiently and effectively through the main movement patterns: squat, hinge, lunge, push, and pull.
Whether you’re a baseball player looking to improve your exit velocity, a former collegiate athlete wanting to regain your fitness level, or a busy parent seeking efficient workouts, I’ll meet you where you are and create a roadmap to success.
My Training Methods
I incorporate a variety of training modalities to help you achieve your goals, including:
- Strength Training: Build a strong foundation for all types of movement.
- Plyometrics: Enhance your power and explosiveness.1
- Mobility Drills: Improve your flexibility and range of motion.
- Energy Systems Development: Boost your cardiovascular fitness and endurance.
- Safe Power Development: Increase your strength and power safely and effectively.
Experience and Expertise
My background includes:
- Strength and Conditioning at Dartmouth College: Interned in the varsity weight room and served as Director of High Performance and interim Head Coach for the Men’s rugby team.
- Flight Performance and Fitness (Boston): Gained invaluable experience working with diverse clients, from youth athletes to national team players and older adults.
- NSCA Certifications: Hold both the Certified Strength and Conditioning Specialist (CSCS) and Certified Personal Trainer (CPT) certifications.
- 10,000+ Hours of Coaching: I’ve accumulated extensive experience working with individuals of all ages and abilities.
My Training Philosophy
- Foundational Movement: Establish or build upon fundamental movement skills to create strength and resilience in a pain-free way.
- Building Relationships: Develop strong relationships with clients based on trust, understanding, and personalized attention.
- Leading by Example: I’ve personally tested and experienced the training methods I use with my clients.
- Focus on Fundamentals: Master the basics of fitness, nutrition, and holistic health before diving into more nuanced concepts.
Nutrition Coaching
I’m also a certified Nutrition Coach through Dr. Layne Norton’s “BioLayne” nutrition course. I’ll help you master the fundamentals of nutrition, including protein intake, nutrient balance, sleep, and hydration.
Ready to Transform?
If you’re looking for a training experience that provides you with the skills, tools, and knowledge to guide your decision-making in fitness and nutrition, contact me today. Let’s see if we’re a good fit!
- High-performance training
- Strength and conditioning
- Personal trainer
- Athletic development
- Functional movement
- Injury prevention
- Personalized training programs
- Nutrition coaching
- Mindset coaching
- Holistic health
Contact Shane Dempsey today and start your journey to peak performance!
Holistic Fitness Coach San Diego
Hi San Diego! I’m Sofia Beyer, a Certified Personal Trainer at Self Made Training Facility in Del Mar. With over 16 years of experience in fitness, including competitive athletics, military training, and bodybuilding, I bring a unique and well-rounded perspective to helping clients achieve their goals.
My Fitness Journey
My fitness journey has been a continuous evolution. In recent years, I’ve embraced yoga to balance the intensity of my training. This practice introduced me to mindfulness and reflection, which have become integral to my fitness philosophy. I believe in a holistic approach that combines strength, endurance, and flexibility with mental clarity for optimal well-being.
Education and Approach
I hold a Bachelor’s Degree in Sociology from UCLA, where I graduated summa cum laude. My education provided me with valuable insights into how societal structures and personal identity can influence health and fitness decisions. This foundation allows me to take a personalized, evidence-based approach to fitness, helping my clients transform mentally, physically, and emotionally.
My Training Philosophy
I believe in:
- Holistic Wellness: Integrating physical fitness with mental and emotional well-being.
- Personalized Approach: Tailoring training programs to each client’s unique needs and goals.
- Mindfulness and Reflection: Cultivating self-awareness and a deeper connection to your body.
- Consistency and Enjoyment: Developing sustainable habits and finding joy in the process of achieving your goals.
What to Expect
Whether you’re just starting your fitness journey or you’re an experienced athlete, I’m here to empower you. Together, we’ll:
- Identify Your “Why”: Discover your motivations for pursuing fitness and connect with your deeper purpose.
- Embrace Challenges: Develop the mental toughness and resilience to overcome obstacles and achieve your goals.
- Build Consistency: Create sustainable habits and routines that support your long-term fitness journey.
- Unlock Your Potential: Push past perceived limits and achieve a level of fitness you never thought possible.
Why Choose Sofia?
- Experienced and Knowledgeable: Benefit from my 16+ years of experience in various fitness disciplines.
- Holistic Approach: Experience a well-rounded approach to fitness that considers your physical, mental, and emotional well-being.
- Personalized Plans: Your training plan will be tailored to your individual needs, goals, and preferences.
- Supportive and Empowering: I’ll be your biggest cheerleader, providing guidance and motivation every step of the way.
Ready to Transform?
“The greatest investment you’ll ever make is in yourself.” Let’s take that step together. DM me for a complimentary training session and see what I’m all about. I look forward to working with you!
- Holistic fitness coach San Diego
- Personal trainer
- Strength training
- Yoga
- Mindset coaching
- Personalized training
- Mental clarity
- Consistency
- Empowerment
- Transform your life
Contact Sofia Beyer today and start your fitness journey!
Athletic Performance Coach San Diego
Hi, I’m Tim, and I specialize in helping busy professionals—especially former athletes—rediscover their strength, build confidence, and create structure to feel like their best selves again.
My Coaching Approach
My coaching style focuses on:
- Athletic Performance: Enhance your physical abilities and reach your athletic potential.
- Functional Fitness: Develop strength, mobility, and endurance for everyday life and athletic pursuits.
- Unlocking Human Potential: Maximize your physical and mental capabilities to achieve your goals.
I deliver practical, results-driven strategies that fit into your busy lifestyle.
Experience and Expertise
With over 13 years of coaching experience and 12,000+ hours of hands-on training, I’ve helped clients achieve incredible transformations.
- Weight Loss: Guided clients to lose significant weight, including those who have lost over 100 pounds.
- Muscle Building: Helped clients build muscle and achieve their desired physique.
- Habit Formation: Supported clients in creating sustainable habits that lead to lasting results.
- Athletic Development: Worked as an assistant strength and conditioning coach at City College of San Francisco, coaching football and soccer teams.
- Combat Sports: Trained professional fighters, including a UFC athlete.
My background in Muay Thai and boxing has shaped my practical approach to fitness and performance.
Understanding and Empathy
As a business owner, former athlete, and father, I understand the challenges of balancing life’s demands with fitness goals. I’ve also faced my own struggles with injuries and depression, which allows me to empathize with my clients and meet them where they are in their journey.
My Training Philosophy
I’m passionate about human performance and dedicated to helping you maximize your potential. My coaching is designed to simplify the process with:
- No Fluff, No Gimmicks: Just proven methods that deliver results.
- Strength Training: Build a strong and resilient body.
- Nutrition: Fuel your body with optimal nutrition for performance and well-being.
- Mindset: Develop mental toughness and a positive mindset to achieve your goals.
- Sustainable Habits: Create healthy habits that you can maintain for the long term.
Ready to Take the First Step?
Let’s work together to rebuild your strength, develop confidence, and create a life that works for you. Book a free consultation today, and we’ll map out a personalized plan to help you rise to your best.
- Athletic performance coach San Diego
- Functional fitness trainer
- Personal trainer
- Strength training
- Weight loss
- Muscle building
- Nutrition coaching
- Mindset coaching
- Habit formation
- Former athletes
- Busy professionals
Book a free consultation with Tim Chau today and start your journey to peak performance!
Hey everyone, I'm Will! Since 2017, I have self coached my own bodybuilding journey including 3 successful competition preps. Bodybuilding is my true passion and I have completely dedicated myself to chasing progression and self-researching nonstop over the years, taking no voluntary breaks and allowing nothing to get in my way. Through countless massing and cutting phases, I've transformed myself from a scrawny 115lb distance runner into what you see today. At my recent bodybuilding competition, I competed in both Classic Physique and Men's Physique, winning the Men's Physique Overall title, 1st in Classic Physique Open Class B, and 2nd Overall in the Classic Physique.
Throughout the years I have casually coached and written programs for people around me and since 2022 I have been officially training all kinds of clients both in person and online. I have always been extremely detail oriented and consider any and all factors when it comes to one's progress in bodybuilding and fitness, and with my focus on helping others the past few years, I have further expanded my knowledge and adaptability to cater to clients of all kinds of backgrounds and conditions. When you transform your body, everything else follows — mobility, mindset, longevity. That's not a bonus. That's the point.
Certifications
- NASM Certified Personal Trainer (CPT)
- NASM Physique & Bodybuilding Coach (PBC)
- NASM Certified Sports Nutrition Coach (CSNC)
- CPR/AED Certified
Searching for a trainer near me in Del Mar? Self Made Training Facility is the top-rated private personal training gym serving the Del Mar area. Our certified personal trainers near me specialize in one-on-one coaching inside fully private training suites. Whether you are looking for a personal trainer near me for or exploring other specialties, Self Made Del Mar has 35+ elite trainers ready to help you reach your goals.
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